The BBC’s deal with Google’s YouTube to stream media for viral marketing of new series has seen video diaries from Doctor Who stars David Tennant and Freema Agyeman published on the site.

According to IndianTelevision.com,

The British Broadcasting Corp. has struck a multi-year content deal with YouTube that will make programming available via three branded channels on the search giant’s video-sharing site.

Three YouTube channels — one for news and two for entertainment — will carry content from BBC. BBC Worldwide will air promotional trailers for new programmes and clips from its old hit series on the website.

BBC Director-General Mark Thompson said: “This ground-breaking partnership between the BBC and YouTube is fantastic news for our audiences. YouTube is a key gateway through which to engage new audiences in the UK and abroad.

“The partnership provides both a creative outlet for a range of short-form content from BBC programme makers and the opportunity to learn about new forms of audience behaviour. It’s essential that the BBC embraces new ways of reaching wider audiences with non-exclusive partnerships such as these.”

Of Doctor Who, the BBC state:

Always at the forefront of technology, Doctor Who is represented on the site by two exclusive video diary clips, filmed by the series’ stars.

In the first, David Tennant reveals his new costume, whilst in the second, Freema Agyeman talking about the fun of her first day on set.

It seems that the use of YouTube for such content is common in the USA, with rises in figures for several notable shows being attributed to similar deals.

(Also from the BBC’s Doctor Who website – watch out for Billie Piper on Top Gear tonight as the actress takes to the test track)

Elsewhere Canadian viewers are in for some Doctor Who shaped fun in June, reports the Doctor Who Information Network (via This Week in Doctor Who) as Doctor Who Series 3 – beginning with The Runaway Bride – is set for a Canadian broadcast after the Hockey playoffs, with Torchwood Series 1 hot in its footsteps in the Fall when Doctor Who has finished.

Finally, there be some spoilers afoot at FreemaAgyeman.com, as some fan-shot video footage of the filming of the concluding moments of Doctor Who Series 3 is up for any good lip-readers to decifer. Featuring David Tennant, Freema Agyeman and John Barrowman at Cardiff Bay, the scene (spoiler time – right-click and drag to read the rest…) appears to show the Doctor and Martha saying goodbye to Captain Jack Harkness, who salutes the Doctor before vanishing in a manner that appears to be a very amusing to the Time Lord…

It seems so far away, but I bet Series 3 will be gone in a flash…


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