iPlayer Top of the Pops

Not ‘arf mate – alright? A list of the Top 10 most popular iPlayer shows has been released by the BBC – and Doctor Who has topped the webcasting ratings.

Naturally, Doctor Who has a massive offline following, with TV viewers contributing to a sizeable average of 8.1m (38.7%) on BBC1. The 2008 13-part run ended with a massive 10.4m (48.2%) on 5 July.


Doctor Who s.4
Top Gear s.12
Top Gear s.11
Little Britain USA
The Apprentice s.4
Mock the Week s.4
Spooks s.7
Mock the Week s.6

The success of iPlayer has lead to the BBC proposing a link up with other broadcasters in the UK – leasing out the technology for online transmission of other shows such as Coronation Street or Countdown. The BBC’s proposals:

Sharing the iPlayer technology with others
Working with ITV and BT on internet services for TV
Opening up access to regional content
Sharing production technology and research and innovation
Seeing how BBC Worldwide and Channel 4 can co-operate
Using BBC Online to promote public service internet content

It all sounds rather spiffing, and obviously by making these proposals the BBC are attempting to provide a reason for their existence and strong presence online. Certainly www.bbc.co.uk is one of the most popular websites in the UK – far more compulsive viewing than www.itv.com, for instance simply for the depth and breadth of content.

The long-term future simply has to see ITV, Channel 4 and Channel 5 embracing the distribution of online content, so it will be fascinating to see how all of this plays out.

As for the immediate future – don’t be surprised to see The Next Doctor topping the iPlayer lists in 3 weeks time…


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