RTD on Market Research

Russell T Davies recently revealed his thoughts on the importance of BBC Market Research, claiming before a BAFTA audience that the BBC is investing too much faith in the information collection method.

Given the noise of naysayers prior to March 26th 2005, he’s got a point:

“The BBC is out of touch with what people are thinking. Children are seen as the enemy in our society. Research by BBC Worldwide said you don’t stand a chance [with Dr Who] because they’re addicted to the Xbox and going online.”

Evidently the very expensive market research isn’t doing its job properly and asking the right questions – such as "do you engage in online fandom or search for news and spoilers online?"

The immense spike in visitors experienced by Kasterborous and other Doctor Who sites between episodes 12 and 13 following the Tenth Doctor’s aborted regeneration in 2008 would indicate that millions do, and not just for Doctor Who or other fantasy programming – a quick trip to Digital Spy proves that people want soap and celebrity gossip too…


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