Official Site Profiled

The BBC’s Official Doctor Who website has come under the microscope at in an article that examines and praises the corporations development and revision of the Doctor Who homepage into its current guise.

East London agency Preloaded got the job of redeveloping the site it seems:

“We needed to make sure the target audience could find all the content in an engaging and exciting environment,” explains Preloaded’s joint managing director Paul Canty.

Using modern software and web development methodologies, Preloaded were given the opportunity to visit Upper Boat while also maintaining close links with the team that manage the site.

“We pointed Preloaded in the direction of several sites that appealed to us, and suggestedthe TARDIS-like embellishments to the pages, as we felt that the ‘Gallifreyan Symbols’ look [the language of the Doctor’s home planet] had been overused,” says Doctor Who’s new media producer Rob Francis.

All of this was managed in a matter of months before the launch of Series 4 – a remarkable job, so well done Preloaded, and kudos to the BBC team behind the most vital of all Doctor Who online resources!

However – there is more. I’d rather push you into reading the article in full as it is a truly remarkable insight into how the site is managed and the amount of care and detail that has gone into it – but the remarkable redesign we saw 12 months ago is set to change, it seems…

“We expect that we’ll be giving the site a design makeover to embrace the look and feel of the 11th Doctor era,” says Francis. “There will be a rebranding of the site for the new Doctor in 2010,” agrees Paul Canty. “But between now and then there are lots of content updates for the four 2009 specials.”

Now that is exciting!


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