Doctor Who: Weapon On-Demand?

Classic Doctor Who adventures went live last week at SeeSaw, one of several online repositories of vintage television.

As a rival to Hulu, Seesaw is offering just television as opposed to some of its competitors – but with YouTube and MSN offering Doctor Who as well, it seems as though once sought after content is now cheap as chips.

The Talons of Weng-Chiang is one of several Doctor Who stories available on demand at SeeSawEpisodes from the series original 1963-1989 run available on Seesaw are The Space Museum, Tomb of the Cybermen, Planet of the Spiders, The Talons of Weng-Chiang, The Caves of Androzani, Mark of the Rani, and Survival. SeeSaw started life as Project Kangaroo, a joint venture between BBC Worldwide, Channel 4 and ITV that was blocked due to industry competition rules, and was later purchased by Arqiva, the company running Britain’s television masts.

Offering 3000 hours of BBC, Channel 4 and Channel Five programming (with ITV rumoured to be sealing deals elsewhere) the idea behind Seesaw is that a new classic is presented every day.

“You have thousands of hours of content and you can go and search it, but we also have an editorial team constantly presenting the dish of the day and offering choices…”

says John Keeling, the SeeSaw platform controller. It is likely however that classic Doctor Who could be a weapon in a war between different on-demand, online viewing platforms. Ian Maude, of Enders Analysis, reckons SeeSaw could be in for a tough opening.

“It’s going to be very tough for SeeSaw and frankly anyone else unless they have very popular exclusive content to really stand out from the crowd.”

Citing that only 5% of Virgin Media’s viewing figures are for on-demand content, it seems that competition in this niche industry is likely to be fierce…


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