Character Options Encouraged

Despite a relative lack of Doctor Who in the last 12 months, toy makers Character have announced they will exceed market forecasts for 2010.

Classic Doctor Who figuresThe company’s – owners of the Character Options brand – shares have risen more than 30 percent in value over the last six months, and were trading up 10 percent at 105.25 pence at 1422 GMT on Thursday on the London Stock Exchange, touching a high of 106.5 pence earlier in the session.

In a year in which only 5 new episodes of Doctor Who aired, they were nevertheless buoyed by higher than expected sales of figures, with the range added to with a superb selection of classic era merchandise.

In a statement, Character said:

“Our brands have continued to sell well at retail since Christmas with trading in January and February 2010 unusually strong, with group sales approximately 70 percent higher than the comparative two-month period in 2009.”


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