It’s in the Bag!

HMV expects rush of Doctor Who fans to bag limited edition paper carrier

Doctor Who DVD BagTo celebrate Monday’s release of Doctor Who: Series 5, Volume 1 on DVD and Blu-ray – the first to feature Matt Smith as the new Doctor – HMV and 2Entertain have joined forces to produce a limited edition paper carrier bag, which will be available exclusively to HMV customers at selected stores around the country, commencing 7 June 2010.

The full-colour carrier features Doctor Matt Smith and his assistant Amy Pond played by Karen Gillan on one side and a Dalek on the reverse, and both HMV and 2Entertain hope the carrier will prove a real hit with collectors and fans of the show.

Volume 1 of the new series starring Matt Smith and Karen Gillan includes the first 3 episodes:

1. The Eleventh Hour
2. The Beast Below
3. Victory of the Daleks

The Doctor Who Series 5 Volume 1 DVD and Blu-ray also includes a special feature: The Monster Diaries, produced by the team behind Doctor Who Confidential.

HMV stores are preparing for a rush from Monday morning, and the special loop-handled and reinforced bags measuring 43cm x 32cm will be given out with purchases of the new Doctor Who DVD and Blu-ray as well as other titles on a first-come-first-served basis, whilst stocks last. As per standard HMV policy, customers can decline use of a bag if they do not require one.

Doctor Who DVD BagHMV Marketing Planner for DVD & Blu-ray, Ben Grunbaum, comments:

“We love getting our customers closer to the music, film and games that they themselves love, and in recent years we’ve produced a number of limited edition papers bags featuring designs and images from the icons of today’s popular culture – everyone from the likes of Madonna to Avatar.

“These have all proved a great hit and tend to get snapped up pretty quickly, but I imagine the Doctor Who carriers will be our most popular ever design and won’t be instore for too long. If you’re not quick off the mark, you’ll probably have to rely on time travel to bag one!”

As you can see, the bags look great!

However, if you’re not able to pickup a copy of the Doctor Who Series 5 Vol 1 DVD or Blu-Ray from HMV, both formats  are available from Amazon – pick up the the DVD for £9.91 while the Blu-ray is available for just £12.91!


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