Impossible Ratings on BBC America

While UK journalists scratch their heads and try to understand how a show can have a lower audience than 12 months ago but still have a huge share (don’t worry, UK fans, all is well) BBC America’s broadcast of The Impossible Astronaut on Saturday evening set a record for the cable network!

1.28 million viewers tuned into the series’ first U.S.-filmed episode, according to Nielsen, with adults in the 25-54 demographic apportioning a 0.92 rating. This might not seem a lot, but BBC America is a subscription-based cable channel. As such gaining an increase over the course of 12 months is pretty good.

Doctor Who is one of BBC America’s prime shows, with the previous record set by The Eleventh Hour in April 2010. The Impossible Astronaut was 71,000 viewers higher than Matt Smith’s introduction episode, however.

This is obvsiouly superb news, and let’s hope it continues into Day of the Moon, which airs this Saturday.

Now this can be in no small part to the excellent attitude of BBC America in reaching out to websites like Kasterborous to assist them with promotion of the show in the USA. We’d like to say a massive “well done!” to Rory (the other one) and his colleagues at the BBC America PR team and wish them all the best with the rest of the season!


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