The Snowmen: Most Downloaded on iPlayer

It’s been a bumper Christmas for BBC iPlayer with Doctor Who: The Snowmen contributing almost 1.5 million programme requests for the site during the festive period!

The Christmas special was the most popular TV show attracting 1,467,220 requests, with the Christmas Day edition of EastEnders coming second at 1.4m requests, and the first episode of the new series of comedy Miranda, at 1.3m requests following on from the BBC’s flagship soap.

With the glut of programmes available over the holiday season iPlayer app downloads across various platforms increased almost daily – with 300,000 downloads alone on Christmas Day itself – a 40% increase on tablets and a 60% increase on mobiles when compared with Christmas Eve (lots of new phones and tablets?).

Mobile and tablet viewing increased again on Boxing Day and New Year’s Day.

In the whole of 2012 the iPlayer app was downloaded nearly 13 million times with 1 million of that overall figure occurring during the festive period (22nd December till 1st January).

Dave Price, the head of BBC iPlayer, Programmes and On Demand, BBC Future Media, said in a blog post that the app was proving most popular with the ‘Nexus 7, iPad and Kindle Fire HD’ smartphone and tablet users.

The upshot of this purple patch is that the iPlayer is still the number one Video on Demand service available on over 650 devices including TV, mobile, tablets and games consoles.


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