In case you’ve had your head buried in the sand for well over a year, you’ve probably heard that BBC Three is moving online. Cue lots of people shaking their fists in the air, shouting a bit, and saying the BBC no longer represents Da Yoof (because clearly we’re not intelligent enough to watch the other channels, preferring F*** Off! I’m A Hairy Woman! to Don’t Scare the Hare). The corporation has unveiled the first part of that move: their logo.
And it’s not gone down too brilliantly.
Ah well. Damned if they do; damned if they don’t, and all that. The Beeb are on it, though, controlling the backlash to some degree by acknowledging its W1A vibe. W1A is the comedy set inside the BBC, lampooning itself and the creatives, directors, and commercial morons supposedly moving and shaking behind-the-scenes, starring Human Nature/ The Family of Blood‘s Jessica Hynes and The Curse of the Black Spot‘s Hugh Bonneville (narrated by a bloke called David Tennant; ever heard of him?).
The logo itself is, in my opinion, smart and ‘Wiv It’, far superior to the previous fairly-hideous ones. Head of Marketing, Nikki Carr admitted:
“Thanks to W1A we’re cursed at the BBC when it comes to marketing and I don’t want to come across all Siobhan Sharpe but forgive me some lingo. The visual identity brings new BBC Three together – a new logo, new idents, new animations and new on screen presentation, all with a new colour pallete. This visual identity will underpin what we do in the future… New BBC Three is founded on three principles that underpin everything we do. The first is ‘make me think’ – hard hitting documentaries like Suicide and Me and thought provoking drama likeMurdered By My Boyfriend. The second is ‘Make me laugh’- distinctive comedy like People Just Do Nothing or new entertainment shows like Murder In Successville. The third, the exclamation mark, is ‘Give me a voice’, which is what we will do for young people.”
By mentioning W1A, there is an attempt at damage limitation. Twitter’s alive with comparisons to that show.
At least a few thought ‘outside the box’…
Not to be all Sarah Dales about this, but if you turn the new BBC Three logo upside down it says "ill".
— Steven Perkins (@stevenperkins) January 4, 2016
Naturally, we also get a few asking how much of OUR MONEY *ANGRY FACE* was spent on the logo. Marketing and branding? We can’t have that. Can’t the BBC just have an ident scribbled on a piece of paper?
Anyway, BBC Three, which used to screen Doctor Who Confidential before the channel lost its mind (more so), will jump online on Tuesday 16th February 2016.